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WORLD OF HUNTSMAN | Journal

Huntsman announces innovative collaboration with Reebok

Today, the Huntsman and Reekbok proudly revealed a daring experimental creative endeavor in sportswear innovation that explores non-traditional applications of technical fabrics. Using Reebok’s new Flexweave footwear material, Huntsman & Sons has created a classically-tailored suit made entirely out of the groundbreaking textile.

The bespoke suit, made specifically to the measurements of Reebok ambassador and superstar WR Brandin Cooks, is the only one of its kind, showcasing the sleek and mobile fit for Cooks’ athletic physique.

Huntsman Creative Director Campbell Carey and Brandon Cooks

The Flex Weave suit

The partnership originated from the desire to explore the unique features of the Flexweave material, namely its flexibility, versatility, and durability, combined with the attention to detail and precision of one of the longest serving tailors on London’s Savile Row to create a technical garment that transcended the realm of footwear.

See how the final fitting with Brandin and Huntsman Creative Director Campbell Carey unfolded here.

A signed pair of Flex Weave trainers is available to bid on here through our lifestyle auction hosted by Sotheby’s.

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