London Fashion Week might be a hectic whirlwind of shows and parties, but in the midst of all this fashion hoopla, Huntsman takes a decidedly more genteel approach.
Earlier this week, during the London show season, Huntsman threw open the doors of its Savile Row headquarters, to serve as a calm haven for those in the fashion industry to stop by for a cup of tea or a glass of Champagne in the handsome, wood-panelled space.
There, guests – who numbered Huntsman’s chairman Pierre Lagrange and journalist and author Nick Foulkes - viewed displays of some of the best entries into Huntsman’s tweed competition, which asks Huntsman’s fans to come up with their own unique twist on a tweed design. The competition is open until the end of February, and the entrant whose design is judged the best by a panel of experts will see their tweed made into a bespoke Huntsman jacket.
To continue with the tweed theme, two women’s mannequins in the window were dressed in tweed suits, while two other mannequins wore the bespoke tweed driving suits that Huntsman had made for designer Marc Newson and his stylist wife Charlotte Stockdale to wear when driving in last year’s Mille Miglia classic car race in Italy.
And given that London Fashion Week also coincided with the city’s school holidays, Huntsman welcomed mini guests, too. Entertainers Sharky and George were on hand to lead the fun and games, putting on activities such as balloon modelling, dressing up, and designing Huntsman T-shirts.
The children were also able to take a peek into what goes on in Huntsman’s atelier, with tailors working on garments amid all the activity.
During the action-packed day, guests nibbled on miniature granola shots, croissants, and muffins in the morning and a selection of sandwiches and treats in the afternoon, all provided by Elves and Ovens, London caterers that design food for both children and adults.
In all, it was a fun – and fashionable – afternoon.