This season, Huntsman presents Iconic London, a collection that celebrates the rhythm and refinement of life in our capital. Designed by Creative Director Campbell Carey, the collection is a love letter to the city that inspires him daily. From morning cycles down Savile Row to the unexpected charm of quiet corners in St James’s, Carey has distilled the essence of London into every stitch.
“London is a city that never stops revealing its charm,” Campbell reflects. “Every walk through town, every cycle into the heart of the city, brings a new layer of inspiration. This collection is my homage to the city’s blend of heritage and modernity; it’s a reflection of the understated, enduring spirit of our iconic home.”
At its heart, the collection captures the dualities of London: classic heritage and modern innovation, polish and practicality, tradition and change. Carey has drawn on the architecture, atmosphere, and characters of the capital to create a wardrobe designed for the modern gentleman whose life moves effortlessly between these worlds.
A Capital Cut
Tailoring remains the cornerstone of Huntsman’s ready-to-wear, and this season Campbell brings fresh perspective to the house silhouette. A brown tweed single-breasted suit, cut in Huntsman’s signature one-button style, embodies his focus on texture and warmth. Alongside it, a grey and white hopsack suit and a crisp navy Panama suit offer versatile options that carry the gentleman with ease from city boardrooms to weekend engagements. Each piece is fully canvassed, hand-cut, and hand-finished- the enduring hallmarks of Huntsman craftsmanship.
Layered Inspirations
For separates, Carey looked to London’s eclecticism. The collection’s navy blazer with gold buttons and rich burgundy lining pays homage to timeless club style, while cream corduroy and charcoal flannel trousers speak to relaxed refinement. At the centre sits the puppytooth overshirt, a safari-inspired design crafted from Super 120s brushed wool. With patch pockets and a soft, unstructured finish, it bridges function and elegance in the same way London itself bridges old and new.
Complementing these layers is a capsule of ribbed merino and cashmere knitwear, created in collaboration with John Smedley.
Town and Country Versatility
Perhaps no garment illustrates Campbell’s philosophy better than the Bealach Tweed Shooting Coat. Designed in an exclusive tweed inspired by the Scottish Borders, it balances the purpose-built functionality of traditional sporting attire with the elegance of Savile Row tailoring. Whether worn with breeks and boots in the field or styled with flannel trousers and knitwear in the city, it embodies Carey’s conviction that true style is adaptable.
London as Muse
With Iconic London, Campbell Carey invites Huntsman clients to experience the capital as he does, as a source of constant inspiration, where heritage and modernity coexist in harmony. The collection is built for the man who moves easily between worlds, whose wardrobe must be both practical and polished, contemporary yet timeless. This season, let London be your muse. Discover the city’s character, its quiet strength, and the unmistakable cut of a Huntsman collection shaped by Campbell Carey’s vision.
